Type: Spend Proposal
Title: Continuing supporting Marketing DAO’s efforts for the next 4 months
Intro:
Archway Marketing DAO has been around for more than 9 months, from it’s initial creation in 2023, August. The previous Spend Proposal [HERE] was about giving a try-out for the Marketing DAO while giving support from the community to dApp teams and Archway itself for marketing activities, awareness, building active user-base and as well as forming a strong team that can contribute with content ideas, graphic design, copywriting, videos, and more.
To review our past 9 months, here is a summary presentation in text format:
Presentation: Arch MKT DAO PD.pdf - Google Drive
Archway Marketing DAO - 9 Months Review
The first step: Creation
Following the initial discussion of forming a DAO, it was established that its ethos will concentrate around:
- Develop comprehensive marketing strategies to enhance the visibility and attractiveness of Archway and its ecosystem.
- Foster a vibrant and participative community to drive collaboration and support within the Archway ecosystem.
- Prove that DAOs can be valuable even with limited resources.
- Provide tailored assistance to new and existing developers on Archway, aiding them in effectively marketing their decentralized applications.
- Empower contributors to think outside the box for marketing content creation.
Who are the people in the Marketing DAO
- Graphic designers - 7
- Video creators - 4
- Copywriters - 14
- Analysts - 3
- Phi Labs - 3
Total: 28 active contributors
Social Metrics
Telegram: @archwaymarketingdao / 96 members
Twitter: @ArchwayDAO 12.4k Followers
Solcial.io: 300+ readers and more than 10k visualizations.
Contributions Since Inception
PROPOSED CONTENT
645 total tasks have been proposed so far, on average, 3 tasks per day of the 270-day period of running the Marketing DAO.
APPROVED CONTENT
266 of the total tasks were approved and completed, which is a 41.2% success rate.
CONTENT IN PROGRESS
31 tasks are, as of now, in progress or final review status.
Case Studies
Ecosystem Campaigns
Archway’s network and dApp exposure on TaskOn and QuestN with 4668 participants.
Astrovault / Outbid
Two-phase marketing campaign.
Pre-launch campaign consisted of various types of content on Twitter, as well as Outbid tutorials and videos.
Launch day marketing and post-launch support.
ArchiesNFT
Created, curated and made short videos about the ArchiesNFT collection, their value proposal, participation in activities, as well as promoting the sale.
Network Wars
We made a series of posts, reposts and engagement interactions with users that started on April 16th when the Network Wars game was announced by ArchID.
We also created a promotional video which achieved +1500 impressions and a fair amount of engagement.
Budget Overview
Total budget requested $40k / 480,000 ARCH (2023, August)
EXPECTED SPENDING PERIOD
2 MONTHS
ACTUAL SPENDING PERIOD
9 MONTHS
Budget Renewal Ask
-
4 months period, $80k at the price of the on-chain proposal.
-
The budget can be used for longer period, as proven by the DAO.
-
The proposed cap for a monthly payout: $20k.
-
Since there are upcoming unlocks during July 2024, the price can be negatively affected, also putting a risk on the Marketing DAO.
Objectives for the Next 4 Months
- EXPANSION TO HIVE
+2 million users active on several web3 ecosystems.
- OMNIFLIX PRESENCE
Develop more synergies within the Cosmos Ecosystem.
- XION COLLABORATION
Xion’s abstraction approach might help the Archway ecosystem expand to a wider audience.
- REDDIT EXPOSURE
Regular engagement on Reddit focused on developing an active community
- QUALITY IMPROVEMENTS
Establish Core DAO members who will focus on curating the content.
- PHI LABS COLLABORATION
Invite Phi Labs participation and involvement in the narrative push.
- BI-WEEKLY CALLS
Host a bi-weekly call covering ecosystem updates.
Testimonials
Nomos:
Archway Marketing DAO has truly helped us propel Nomos forward in all matters related to business development.
They support us and bring new users to learn about Nomos, sometimes even without notifying us because they are so connected to the projects on Archway.
I truly appreciate their hard work!
Ohad Bachner, CEO Chelo Labs (Nomos)
Archies NFTs
The Marketing DAO excels in producing lightweight videos for social media.
Their goal goes beyond crafting visually appealing content; they focus on embedding effective communication, both technically and inspirationally.
Additionally, they actively support and enhance the broader Archway Ecosystem. I love having them and their work around.
CryptoRicky, Creative Director Archies NFTs
ArchID
Marketing DAO has consistently gone above and beyond when creating content for ArchID, including participating in our Discord discussions and messaging us directly when clarification was needed.
This was particularly evident during Network Wars, when events progressed at a rapid rate and Marketing DAO was able to stay up to date with the rapid pace of gameplay whereas other groups struggled.
Drew, ArchID
Evia Network
The Marketing DAO provided exceptional support for our EVIA PowerPlay campaign, delivering strategic marketing initiatives that boosted our visibility and engagement.
Their collaborative approach and help were crucial in achieving our campaign goals. We highly value their contributions and look forward to continued partnership.
Rocky, Head of BD Evia Network
Astrovault
The Marketing DAO’s communicative and listening skills enabled important branding adjustments and tweaks to content they created to showcase Astrovault.io and Outb.id
We wish all the very best for AMDAO, and hope it continues supporting Archway applications with growth, exposure, and messaging. This initiative is a win for the users, the application teams, creative people, the AMDAO, the Archway network, and more.
Bengee, Astrovault CTO
Liquid Finance
I think a grassroots initiative like the Archway Marketing DAO is a great way to get the community involved in the promotion of Archway and its ecosystem.
I would like to see the Marketing DAO continue to empower the Archway community by providing a central point of distribution in which they can creatively disseminate any information related to (or requested by) Archway projects.
TJ, Lydia Labs (Liquid Finance)
All files are located at: Marketing DAO - Google Drive
Budget Renewal request:
For the next 4 months, $80k at the price of the on-chain proposal.
The budget can be used for a longer period, as proven by the DAO.
The proposed cap for a monthly payout: $20k.